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Unilever Used AI to Make Soap Go Viral

Hacker News - AI
Jul 8, 2025 19:41
samaysharma
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Summary

Unilever leveraged AI to analyze social media trends and consumer data, enabling the company to create a viral marketing campaign for its soap products. This approach highlights how AI-driven insights can optimize product promotion and demonstrates the growing impact of AI in shaping effective marketing strategies within the consumer goods industry.

Article URL: https://www.wsj.com/articles/how-unilever-used-ai-to-make-soap-go-viral-8e723717 Comments URL: https://news.ycombinator.com/item?id=44503326 Points: 2 # Comments: 0
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