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The Revenue Imperative: Why GTM Strategy Must Evolve in the AI Era

Analytics Insight
Jul 8, 2025 11:45
Arundhati Kumar
1 views
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Summary

The article argues that traditional go-to-market (GTM) strategies must adapt to the rapid advancements in AI, emphasizing the need for data-driven, agile approaches to capture new revenue opportunities. It highlights that AI is reshaping customer expectations and competitive dynamics, making it essential for businesses to integrate AI into their GTM planning. This evolution is crucial for organizations to remain relevant and drive growth in the AI era.

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