Prime Day event drove over $24B in U.S. e-commerce sales, gen AI traffic was up 3,300%

AI News - TechCrunch

Jul 14, 2025 16:44

Sarah Perez

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Summary

Amazon’s Prime Day drove over $24 billion in U.S. e-commerce sales, with a notable 3,300% year-over-year surge in generative AI-driven traffic to retail sites, according to Adobe Analytics. This dramatic increase highlights the rapidly growing influence of generative AI tools, such as chatbots and AI-powered browsers, in shaping online shopping behaviors and the broader e-commerce landscape.

Amazon’s Prime Day, which leads to an overall boost to U.S. e-commerce thanks to competitive sales, saw a significant increase in retail traffic driven by generative AI products, including chatbots and browsers. According to a post-Prime Day analysis by Adobe Analytics, gen AI traffic to U.S. retail sites increased by 3,300% year-over-year — which was […]

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