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Blok is using AI personas to simulate real-world app usage

AI News - TechCrunch
Jul 9, 2025 16:00
Ivan Mehta
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aistartupstechnology

Summary

Blok is leveraging AI personas to simulate real-world app usage, allowing developers to test new features without needing to release full beta versions or rely solely on traditional simulation software. This approach streamlines the development process and could significantly improve the efficiency and accuracy of app testing in the AI field.

AI-powered coding tools like Cursor, Replit, Claude Code, and Lovable are helping developers write many lines of code every day to ship products faster. However, app makers still have to rely on either shipping full beta versions of their apps or using simulation software to gauge how upcoming features will work. Blok, a company that […]
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