Mattel, OpenAI Bring AI to Toys in New Partnership

AI Business

Jul 15, 2025 10:44

Scarlett Evans

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Summary

Mattel and OpenAI have announced a partnership to integrate artificial intelligence into toys, with their first AI-powered product expected later this year. This collaboration signals a significant step in bringing advanced AI technologies to the consumer toy market, potentially transforming how children interact with and learn from toys.

The first product is set to be announced later this year

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