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Finding value with AI automation

MIT Technology Review - AI
Jul 15, 2025 17:36
Lynn Comp
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airesearchtechnology

Summary

McKinsey’s June 2023 report, "The economic potential of generative AI: The next productivity frontier," highlighted the transformative impact generative AI could have on business productivity and economic value. The report’s findings have prompted technology leaders to reconsider how AI automation can drive efficiency and reshape business strategies, signaling a pivotal shift in the adoption of AI across industries.

In June 2023, technology leaders and IT services executives had a lightning bolt headed their way when McKinsey published the “The economic potential of generative AI: The next productivity frontier” report. It echoed a moment from the 2010s when Amazon Web Services launched an advertising campaign aimed at Main Street’s C-suite: Why would any fiscally…
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