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Delta Air Lines is using AI to set the maximum price you're willing to pay

Hacker News - AI
Jul 20, 2025 22:13
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Summary

Delta Air Lines is implementing AI-powered dynamic pricing to better predict and set the maximum ticket price individual customers are willing to pay. This approach leverages customer data and machine learning to optimize revenue, highlighting the growing use of AI for personalized pricing strategies in the travel industry. The move raises questions about transparency and fairness in AI-driven pricing models.

Article URL: https://www.theverge.com/news/709556/delta-air-lines-ai-ticket-price-rollout Comments URL: https://news.ycombinator.com/item?id=44629834 Points: 5 # Comments: 1
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