1 in 5 Steam games released in 2025 use gen AI, up nearly 700% year-on-year
Summary
A recent analysis shows that 1 in 5 Steam games released in 2025 use generative AI, marking a nearly 700% increase from the previous year. This surge highlights the rapid adoption of AI tools in game development, signaling a significant shift in how digital assets and content are created within the gaming industry. The trend suggests generative AI is becoming a mainstream tool, potentially transforming workflows and creative possibilities for developers.